The 5 Hot Colors to Watch Out in 2025/2026 for Designers and Marketers
Color is an integral element of every industry, including the fashion industry, garment design, furniture, and many more. Color can create the first impression and influences consumers' purchasing decisions. Moreover, colors can provide energy and inspiration. Each year, color trends are set as guidelines for effective design, marketing strategies, and branding.
The benefits of incorporating each year's color trends into the product R&D include the more cost-effective business strategies and marketing plans. It also foregoes the time and costs needed in the market research. The indicators that Pantone, the leading color institute, use to determine the colors of the year include the analysis of social dynamics, cultural trends, emerging technologies, and major world events.
In 2024, the soft peach tone called Peach Fuzz was nominated as the color of the year that represented warmth, gentleness, and modernity that kept up with the changes in the world. In 2025, WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, have surveyed and announced the key colors for 2025/2026, with the main theme of “Acceleration”. Both WGSN and Coloro agree that climate change has caused chaos and strange omens of decline. The colors of orange sky and the green ocean symbolize the acceleration of change, both good and bad, urgency, and repair, ultimately what the modern society has to grapple with.
This forecast of key colors is based on a detailed analysis of social, cultural, and economic factors that will influence consumer behavior and preferences in the coming years. In addition, WGSN and Coloro have also added consideration to the environmental impact, as well as the technical feasibility and functionality of different shades on materials and surfaces, for ease of use of color.
And here are the 5 hottest key colors for 2025/2026:
A mysterious deep purple that is reminiscent of dusk and dawn, this color symbolizes change, new beginnings, and mystery. The magic of this color is also connected to the changes in the physical and digital worlds, nature and man-made things, the real world and the virtual world. It is a color that inspires adaptation, development and discovery.
This luminous yellow color offers multi-sensorial inspiration while stimulating imagination. Celestial Yellow is a color that symbolizes hope, reminiscent of the moon, the sun and stars. It increases positive energy, looks relaxing and is also a positive color in terms of astrology.
This classic blue color symbolizes calmness, stability and comfort, as well as nostalgia and cultural heritage. It represents the desire to preserve and value. In addition to feeling stable, it also gives a sense of safety and trust, and also adds a focal point of interest to the design.
Cherry Lacquer is a mysterious and sexy red color. In addition to being a color that represents the night, satisfaction and passion, it is also a color that helps relieve stress. This color can also add luxury and seductive quality to various designs very well.
Neon Flare represents the symbol of warning because it is a color of urgency and movement. It represents the climate crisis, social issuess, rapid development of technology and artificial intelligence (AI), and is a color that stimulates energy, creativity and ideas in various fields.
If you are interested in the latest trends of textile and garment as well as textile for interior decoration, furniture, or even textiles used in the automotive industry, come explore these technologies and innovations at GFT 2025 - the 25th edition of ASEAN's Most Comprehensive Exhibition for Garment and Textile Manufacturing Industry at BITEC, Bangkok during 23-26 July 2025.
References:
- 2025 2026 Fashion Trends: WGSN and Coloro Reveal the Key Colors for the Autumn Winter Season
- Color of The Year ส่งผลต่อธุรกิจยังไง แล้วทำไม Pantone ถึงมีอิทธิพลในการกำหนดสีประจำปี
https://capitalread.co/pantone-2024/
- อัพเดท! เทรนด์สี Autume-Winter 2025-2026
https://www.lazypig.me/color-trends-2025-2026/
- มาแล้ว! อัปเดตกันเทรนด์สี 2025 จาก TCDC
https://brandage.com/article/40634
- สีแห่งปีมาจากไหน? เราต้องรู้ไปทำไม?
https://creativetalkconference.com/pantone-color-of-the-year-2024/