with Mr. Chaiyos Rungcharoenchai
(Managing Directory of Perma Corporation Co., Ltd.)
with Mr. Chaiyos Rungcharoenchai
(Managing Directory of Perma Corporation Co., Ltd.)
Stop fighting a price war and start leading with "Innovation"! Discover the inspiring journey of Perma, the textile expert who turned standard fiber into a cutting-edge antibacterial powerhouse. Learn the winning strategy for entrepreneurs and designers: how to break through cost barriers, transform challenges into game-changing opportunities, and future-proof your business in an industry where standing still is not an option.
From Tradition to Innovation: Thailand’s textile industry has evolved from mere trading and mass production to a focus on "Innovation" to gain a competitive edge in a global market.
The "Perma" Fiber Innovation: A breakthrough in textile technology where antibacterial properties are embedded into the fiber, ensuring permanent effectiveness even after repeated washings, unlike traditional surface-coated fabrics.
Survival Strategy: In an era of high production costs and fierce competition, transforming standard textiles into "Functional Textiles" is the key to escaping the price war and adding significant value to products.
Empowering New Entrepreneurs: Perma offers end-to-end support for new designers and entrepreneurs, facilitating production in small lots (Small Lot Service). This reduces entry barriers and risks for those looking to launch innovative textile brands.